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Powell’s Books

During the pandemic, Powell’s Books was looking for a way to keep people interested in their physical location. The only problem was you weren’t able to go to the physical location. So we made a perfume that smelled like the inside of Powell's, so even if you couldn’t be there, you could smell there.

We then made a commercial to share this idea.

It went absolutely wild across media outlets, and Powell’s made it through the pandemic….

ECD’s— Mark Fitzloff & Rob Palmer

Copy Writers—Lauren Olson / Emma Siolka

Art Director— Myself