People Flavor

Design - Art Direction

The Project

Visualize and create a cohesive language, look and feel for People Flavor.

People flavor is an extremely talented group of musicians born and raised in East Los Angeles, California. They pride themselves in their unique California sound - pulling from what they call post-punk, they are airy and vibrant, but have dark undertones and cryptic lyrics that make you think. When putting together their initial visual direction, I was wanting to create that same feeling. The intent was to create something that could span all mediums from print and digital, to photo and video while maintaining its integrity. This led to expressive, illustrative imagery, and a blend of bright colors, rooted in darker tones.