Dame 5 Holiday

Concept - Art Direction

The Project

Create an impactful, unexpected moment for the release of Damian Lillard’s fifth shoe on Christmas night.

With the Christmas night release of Damian Lillard's fifth pro shoe, I was asked to concept a compelling way to bring it to life. I obviously wanted to tie in the timing of the season to the visual direction and fortunately one of the most recognizable holiday films ever happens to have an iconic leg in it. So I figured it would make perfect sense to put the shoe on that leg, and convince Dame to carry it into the arena as he enters the game. Fortunately, Dame has a great sense of humor and was excited to help bring the leg to life.