Dame 5 launch
Tasked with finding an impactful way to launch Dame’s 5th signature Adidas shoe, We went where we knew all the cameras would be. The tunnel of the nba game on Christmas Eve. The tunnel is for making a statement so instead of Dame wearing the shoe, we recreated the iconic lamp from “A Christmas Story” and had Dame carry it in.
It Instantly took over every major sport publication and local news outlet.
—
ESPN, CBS SPORTS, KUTV, SPORTS DAILY, BLEACHER REPORT, and more.
