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LIL’ STRIPE

Lil’ Stripe was conceived while drawing during a meeting. It felt new, fun and personal. So I started using him as a unique angle in the Adidas Basketball business to tell fun stories, and feel more connected to the consumer.

Lil’ Stripe became an entire pillar of the Adidas Basketball apparel business for about 8 years. He lasted long after I left the brand. Below are just a few of the graphics made.