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DSG: WELCOME TO SPORTHOOD

Welcome to Sporthood is a campaign for Dick’s Sporting Goods' vertical clothing and equiptment brand, DSG. In it we tell the story of how quickly the period of life (Sporthood) moves. Although it’s difficult and full of travel, carpools, new gear, and emotions, before you know it, all those chaotic times will just be pleasant memories.

Welcome to Sporthood.

Copywriter: Lauren Olson

Art Director: Nate Corrado

ECD’s: Mark Fitzloff / Rob Palmer

Producer: Aymi Baltramo

Account: Nick Larkin / Emma Swanson

Director: Ryan Booth

Editor: Peter WiedenSmith, Charlee Mackey, Arts Acadamy

VFX: Blackhole

Color: Roslyn Di Sisto

Sound: Morgan Johnson / Field Day Sound